Our GBP Optimization Services
Putting Your Business on the Map. Literally.
At Map Agency, we specialize in one thing: making sure your business shows up where it matters most — on Google’s local map pack. Our GBP Optimization service is broken down into five key areas to give your business maximum local visibility.
1. Keyword Research
Most businesses are targeting the wrong keywords — and they don’t even know it. Just because a keyword sounds relevant doesn’t mean it generates a map pack in the search results. That’s the key difference. At Map Agency, we specialize in identifying and targeting only those keywords that trigger local map pack listings, because that’s where real local visibility happens.
We start by analyzing your industry, services, and local competitors. From there, we use advanced tools and manual checks to verify which keywords generate map packs and which don’t — because if there’s no map pack, there’s no local visibility to win. We then evaluate local search volumes to identify the most valuable opportunities. With this data, we create a custom keyword strategy tailored to your business goals and your service area. This ensures we’re focused on high-impact phrases that actually move the needle in your local market.
2. Initial Optimization
This is where we lay the groundwork. A fully optimized Google Business Profile is your foundation for ranking success — and we leave no detail overlooked. We begin by crafting a compelling business description that’s both keyword-rich and conversion-focused. Then we ensure your primary and secondary categories are accurate and aligned with your services — a major factor in how Google decides when to show your listing.
We also conduct a full NAP (Name, Address, Phone Number) audit to make sure your contact info is 100% consistent across your profile and the web. Inaccurate NAP details can hurt your rankings, so we make sure everything matches. We’ll confirm your business hours, update service areas, review attributes, and add high-quality images to help your listing stand out. This stage is all about making your profile as complete and optimized as possible — giving Google everything it needs to trust and elevate your listing.
3. Ongoing Optimization
Google favors businesses that stay active and relevant — and that’s why our ongoing optimization is built around consistent, strategic posting. Each week, we create and publish custom posts on your Google Business Profile designed to target the keywords we’ve identified during the research phase. These posts help reinforce your relevance for key phrases and improve engagement with potential customers.
But this isn’t just about keywords — it’s about showing Google that your business is alive, active, and committed to serving your community. Posts may include updates, promotions, service highlights, or helpful content designed to increase visibility and drive clicks. Over time, these consistent efforts contribute to higher rankings, better engagement, and more calls and clicks from local customers. You’ll stay top-of-mind — and top-of-search.
4. Review Monitoring & Acquisition
Online reviews are one of the most powerful ranking and conversion factors for local businesses — but most companies struggle to get enough of them. That’s why we provide access to our review acquisition software, which sends automated text and email reminders to your customers, making it easy for them to leave a review. It’s a low-effort, high-impact way to build your reputation and boost your local ranking potential.
We also actively monitor your reviews and assist with responses — especially when it comes to integrating relevant keywords. By replying to reviews strategically, we help reinforce your business’s association with specific services and locations, which can improve your local SEO. Whether it’s celebrating a 5-star review or gracefully managing a negative one, we’re here to help you turn customer feedback into a powerful asset for your online presence.
5. Regular Performance Reporting
We don’t just send reports — we walk you through them, every month. As part of our commitment to transparency and results, we schedule monthly meetings with every client to review performance, explain the data, and make sure you understand how your Google Business Profile is progressing. This keeps us accountable and gives you full visibility into the value of your campaign.
Each month, you’ll receive a detailed report that includes Google Insights data such as how many people found your listing, what search terms they used, how many calls or direction requests were made, and more. In addition, we provide GeoGrid reports — visual heatmaps that show how your business ranks across your service area for each of your target keywords. These maps help you see exactly where your visibility is strong and where there’s room to grow.
But what makes this service different is the meeting. We take the time to walk you through everything, answer questions, and adjust the strategy if needed. You’re never left guessing, and we’re never hiding behind vague metrics. This consistent communication is a cornerstone of our service — because real partnership means real conversations.
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